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Having a strong social media presence is crucial for doulas looking to connect with potential clients and establish a presence for their doula business. While it may seem overwhelming at first, with the right strategies, you can effectively manage and grow your online engagement.
Here are some practical tips to help you navigate the world of social media as a doula.
Having a professional website for your doula business is like having an employee that is out there working for you and bringing in new clients.
Tips on growing and structuring your doula business for the long haul.
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The Rule of Seven is a foundational marketing principle stating that a potential client needs to see or hear your message at least seven times before they act. This doesn’t mean you’re doing something wrong—most likely, you just haven’t communicated enough. Posting about your services once or twice simply won’t cut it in today’s busy, information-overloaded world. Your target audience needs repeated exposure to your message before they remember you and decide to take action.
As a doula, determining your rate is not just about choosing a number that feels right—it’s about valuing your time, skills, and the expenses of running a business. Many doulas, both beginners and those further along in their careers, struggle to charge rates that reflect their true worth. If you want to make doula work a sustainable, long-term career, it's important to understand the business side of it, and that starts with setting your rate correctly.